Prime Seed Co is a Zimbabwean entity owned by Seed Co Limited 51% and Vilmorin CE (Singapore) 49%. The company was established in March 2013 when Seed Co Ltd purchased Prime Seed Pvt Ltd a Private owned Seed Company. Prime Seed Co is now operating as Seed Co Vegetables. Seed Co Vegetables has built its position and reputation over many years of existence on the strong partnerships with its suppliers and customers. As a leading vegetable company, we focus on farmer profitability and innovation. Those two factors are essential for enabling us to focus on our greatest strengths of supplying high quality vegetable varieties. At the core of our innovations are yield, diseases tolerance, shelf life, field holding capacity, uniformity of the varieties and a quick response to changing market needs and demands.

Each year, we have set a time to host our farmers from around Zimbabwe and invitations extended beyond boarders to attend our Annual Field Days for the winter and summer seasons. We are more than grateful for the time prioritized to allow us to demonstrate and share our expertise at our trial station. We are also grateful for the opportunity our clients and partners give us to showcase our varieties on their fields in various locations throughout the year. Look out for our experienced agronomists near you and a field day or training near you.

Our Vision

To dominate the Agro Industry in Africa.

Our Mission

We breed seed, feed and lead in Africa.

Our Brands

Specially bred for Africa, our seed varieties are developed to thrive in African farming conditions, assuring farmers high performance, resilience, and the potential for maximum yields.

Seed Co Values

• Customer Centricity: Putting customers at the centre by listening carefully, understanding their needs, and delivering personalised solutions.
• People Our Pride: Achieving results through people with passion while prioritising employee wellbeing, growth, and development.
• Teamwork and Partnerships: Working and winning together by collaborating, sharing knowledge, supporting colleagues, and celebrating collective success.
• Accountability: Taking ownership of responsibilities, delivering on commitments, and learning from mistakes while communicating proactively.
• Quality Focused: Driving for quality and value by maintaining high standards, paying attention to detail, and continuously striving for excellence.
• Integrity: Upholding strong moral principles, transparency, and honesty in all interactions while acting responsibly and ethically.
• Innovation: Learning, experimenting, and applying new ideas by thinking creatively, exploring different approaches, and collaborating to develop solutions.