About Seed Co International

Established in 1940 by a cooperative of Zimbabwean farmers, Seed Co International is a leading Pan-African seed company specializing in the research, production, and marketing of high-quality certified seeds. With operations in nearly 20 African countries, we serve small-scale and commercial farmers with tailored seed varieties, including maize, soybeans, wheat, sorghum, and vegetables – designed to thrive in Africa’s diverse agro-ecological zones.

Job Purpose

We are seeking a dynamic, strategic, and results-driven Group Marketing Director to lead our pan-African marketing strategy, drive brand growth, and enhance farmer engagement. The ideal candidate will have a strong background in agribusiness marketing, digital transformation, and multi-country brand management.

Duties and responsibilities

• Develop and execute a group-wide marketing strategy to strengthen market leadership.
• Lead brand positioning, demand generation, and product commercialization across all markets.
• Oversee digital marketing, trade marketing, and farmer outreach programs.
• Manage PR, corporate communications, and stakeholder engagement (governments, NGOs, partners).
• Drive pricing strategies, campaign ROI, and market research for competitive advantage.
• Mentor and lead a high-performing marketing team across multiple countries.
• Ensure budget efficiency, performance tracking, and data-driven decision-making.

Qualifications and skills required

Applicant must possess the following:

• Bachelor’s Degree in Marketing, Business or related field.
• Relevant postgraduate qualifications &/or certifications an added advantage.
• 10+ years in senior marketing roles, preferably in agribusiness, FMCG, or seed/agrichemical industries.
• Proven experience in pan-African brand management and multi-channel marketing.
• Strong strategic thinking, leadership, and communication skills.
• Expertise in digital transformation, CRM, and farmer-centric marketing.

Why Join Seed Co?

• Lead marketing for a pioneering African seed company with an 80+ year legacy.
• Drive impactful agricultural transformation across the continent.
• Competitive remuneration, growth opportunities, and a collaborative work environment.

Interested candidates who meet the above-mentioned requirements should email their applications accompanied by a comprehensive CV and certified copies of certificates not later than the 16th of June 2025 to recruitment@seedcogroup.com