Proposed job title: Digital Marketing Officer

Reporting to: Commercial Director/Digital Marketing Specialist

Responsibilities:

• Understanding and implementing long-term strategies for market categories and segments in line with agreed business direction
• Develop and have clear online knowledge of consumer personas, attitudes and behaviors
• Brief advertising agency on media objectives and creative material development and production
• Coordinate the implementation and appraisal of digital projects
• Implement a digital marketing strategy in line with the business objectives
• Design approved digital media campaigns in line with business goals
• Coordinate the creation and management of digital content
• Provide support for digital solutions
• Maintain a strong online company voice through social media
• Liaise with Marketing, Sales and Product development teams to ensure brand consistency
• Suggest and implement digital marketing methods to increase sales and retention
• Monitor ROI and KPIs on digital channels
• Stay up-to-date with digital media developments and trends

Requirements

• Minimum Degree in Business Administration / Computer Studies/IT/Digital Marketing
• Computer Literacy in Microsoft Word, Excel & PowerPoint
• Minimum 3 years Experience in a similar capacity at a reputable organization
• This role requires an in-depth knowledge of Tech Savvy products and market goals.

Application Mode

Interested members of staff should apply via email to Zambia.Recruitment@seedcogroup.com and address The Human Resources Manager in the stated application

Deadline for applications of Friday 22 March 2024