Seed Co Vegetables Zambia, trading as Prime Seed Co is a vegetable seed business that is primarily involved in the supply of Certified hybrid and open pollinated Vegetable Seeds.

Our products are tested and adapted to Zambia’s agro-ecologies for outstanding yields and tolerance to pests and diseases.

We pride ourselves in the quality and technology of our brands, reinforcing our commitment to delivering our market demands and providing unparalleled customer service.

Our Vision

To dominate the Agro Industry in Africa.

Our Mission

We breed seed, feed and lead in Africa.

Our Brands

Specially bred for Africa, our seed varieties are developed to thrive in African farming conditions, assuring farmers high performance, resilience, and the potential for maximum yields.

Seed Co Values

• Customer Centricity: Putting customers at the centre by listening carefully, understanding their needs, and delivering personalised solutions.
• People Our Pride: Achieving results through people with passion while prioritising employee wellbeing, growth, and development.
• Teamwork and Partnerships: Working and winning together by collaborating, sharing knowledge, supporting colleagues, and celebrating collective success.
• Accountability: Taking ownership of responsibilities, delivering on commitments, and learning from mistakes while communicating proactively.
• Quality Focused: Driving for quality and value by maintaining high standards, paying attention to detail, and continuously striving for excellence.
• Integrity: Upholding strong moral principles, transparency, and honesty in all interactions while acting responsibly and ethically.
• Innovation: Learning, experimenting, and applying new ideas by thinking creatively, exploring different approaches, and collaborating to develop solutions.