Reporting directly to the Managing Director the Commercial Manager will lead sales and marketing function, drive profitable growth, and strengthen the market position. This is a strategic role suited for a commercially astute professional with strong FMCG experience and the ability to thrive in dynamic environments.

Key Responsibilities

• Lead and manage sales operations to achieve budgeted revenue, volume, and profitability targets
• Develop and execute effective sales strategies, selling cycles, and go-to-market plans
• Plan and implement integrated marketing initiatives, including advertising and PR
• Build and manage strong customer and partner relationships, including farmers, distributors, and agencies
• Identify new market opportunities, including export markets, and drive expansion strategies
• Monitor competitor activity, pricing, and market trends to inform business decisions
• Oversee forecasting, budgeting, and financial performance of the commercial function
• Own and drive brand performance, market share growth, and competitive positioning
• Lead and develop cross-functional teams to deliver high performance

Key Competencies & Traits

• Strong Business Acumen– Deep understanding of partner profitability models
• Channel Expertise– Solid grasp of channel dynamics including incentives, burn-rate and relationship management
• Sales Leadership– Proven ability to deliver results in unpredictable and competitive environments
• Marketing Capability– Creative, adaptable, and able to work cross-functionally
• Commercial Expertise– Excellent negotiation, communication, and sales enablement skills
• People Leadership– Experience managing teams, including remote staff

Minimum Requirements

• Bachelor’s degree in Sales, Marketing, or related field
• Membership with a relevant professional body
• Postgraduate qualification will be an added advantage

Experience

• Minimum of 10 years’ experience in Commercial
• At least 4 years at a senior management level
• Prior experience in FMCG is essential

How to Apply

Interested candidates who meet the above-mentioned requirements should email their applications accompanied by CV to hrkenya@seedcogroup.com not later than 20th April 2026.

Only shortlisted candidates will be contacted.